Working as a consultant with brands’ in-house agency teams and agencies’ in-house production companies, as well as external partners and vendors, I’ve seen pain points on all sides of the industry.
It’s competitive out there, and it’s only getting worse. That is why we’re seeing more brands take advertising work in-house.
The pros for bringing services in-house are plenty, especially in an era where agility and speed are highly prized. In-house teams enable brands to manage data and processes more carefully, often bolstering efficiency and speed. Team members inherently understand their roles and tasks, they’re immersed in the brand, understand its Read full story ›
Source: The Drum