By Hugh Baillie

While recent polls suggest a significant number of undecided voters in the upcoming Scottish independence referendum, one thing is clear: this momentous event offers great opportunity for all those working in marketing in Scotland.

Scots are being asked a very big question about their future. This in turn has created an environment where businesses, brand owners and those who work in marketing are asking themselves similarly fundamental questions. These are questions that concern the future livelihood of their business and brands. What may previously have been considered unimaginable has now become realistic to consider. What a great opportunity.

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Source: The Drum