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Why the onus is on retailers to set the creative agenda during next year's sport free summer

on Sep 25, 2014 | 0 comments

By Alastair Lockhart

As we look forward to the start of the Ryder Cup tomorrow, we find ourselves coming to the end of an action packed year of sport which also included The Glasgow Commonwealth Games, The Fifa Football World Cup and three legs of The Tour de France in England (across Yorkshire, Cambridgeshire and London).

While the World Cup was the retail highlight (despite England’s disappointing performance), what was interesting about 2014 was the strong regional dimension which characterised the year’s sports calendar.

The Tour de France brought with it a torrent of retail activity across Yorkshire – from Halfords and Morrisons’ pop-up shops Read full story ›

Source: The Drum