By Amy Houston
Telecoms company and its brand experience agency explain why they built multi-sensory out-of-home activation at King’s Cross.
For one day only, an enormous mouth appeared at London’s King’s Cross railway station, hyping-up Virgin’s streaming service. Stood behind the 4D anamorphic billboard was garage artist MC Neat, whose movements were captured in real time and automatically lip-synched to two 4.2m x 4.2m screens as he interacted with the public.
The concept stemmed from the integrated brand campaign ‘Hyped’, which launched in July. “There were multiple assets in there that we could work with, but innovation was key,” says Stephen McIntosh, head of Read full story ›
Source: The Drum