By Gillian West

Whyte & Mackay has partnered with BD Network to celebrate its customer’s blend of musical tastes in a new campaign entitled ‘Tracks of your life’.

Developed around the insight that Whyte & Mackay’s customers all share a passion for music, the campaign offers consumers the chance to personalise three vinyl drinks mats, which look like vinyl records, with the songs that have played a big part in their lives.

Running as an on-pack promotion that is redeemable online, supporting activity includes social media, point of sale and a national radio campaign airing on TalkSport.

Whyte & Mackay brand manager Fiona Read full story ›

Source: The Drum