‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
By Tim Healey
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to date.
You have a doctorate in sociology from Columbia University. You write extensively for various publications. You’ve been listed in the top 50 Forbes most entrepreneurial CMOs in 2024. You have traveled from agency- to client-side. You’ve been a strategist at AKQA, Razorfish, the Barbarian Group, a senior planner at Huge; you’ve been at Droga 5 and then Spring Studios. You’ve been global strategy director and chief brand officer at Rebecca Minkoff, CMO at Matthew Gabriel, chief brand Read full story ›
Source: The Drum
