By Minda Smiley
Walgreens Boots Alliance (WBA) has chosen a team of WPP agencies to handle its marketing and advertising efforts moving forward.
WBA, which owns pharmacy chains including US-based Walgreens and UK-based Boots, has tasked the holding company with traditional and digital advertising efforts, media investment management, promotion and relationship marketing, public affairs, media relations and communications.
A dedicated group of staffers dubbed “Team WBA” will handle the account out of hub offices in New York, Chicago and London.
The decision follows a review process that began in early 2016. Omnicom’s GSD&M has handled creative duties for Walgreens since 2012 while Mother London Read full story ›
Source: The Drum