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WPP promises ‘renewed commitment to creativity’ as it sets out three-year turnaround plan

on Dec 11, 2018 | 0 comments

By John Glenday

WPP chief executive officer Mark Read has set out his three-year growth plan for the troubled network by pledging to deliver a ‘renewed commitment to creativity’ and further invest in talent in order to kickstart growth, as the firm slashes 3,500 jobs worldwide in response to increased competition from Google and Facebook.

Going forward Read proposes to position WPP as a market leader in creativity and technology by streamlining its structure by reducing the number of companies it operates and better integrating those that remain in order to become more agile within a rapidly evolving Read full story ›

Source: The Drum