By Angela Haggerty

Wunderman is set to up its data offering in the EMEA region after the acquisition of London-based FusePump, a company specialising in product data and content for digital marketing.

The deal gives Wunderman access to FusePump technology and platforms, and the company’s affiliate marketing tools such as FeedCreator, WidgetCreator and AdCreator, which enable affiliate marketers to create “branded, contextually relevant” content for websites. FusePump’s clients include Tesco, ASOS, The Body Shop, O2, Nokia, Sony, lastminute.com and Sky.

Gary S Laben, president of Wunderman’s data and insights division – which FusePump will come under – said: “FusePump will complement our existing capabilities in Read full story ›

Source: The Drum