By Amy Houston
Yoplait, the creator of Frubes and Petis Filous yogurts, has teamed up with Team GB Olympic skateboarding sensation Sky Brown and marketing agency Digital Voices for its new ‘Moments of Gold’ campaign.
The series of YouTube Shorts will see Yoplait collaborate with family content creators and the superstar skateboarder to evoke the spirit of the Olympics and inspire consumers to get the right daily nutrition to lead active and happy lives.
Speaking of her involvement in the video platform’s ‘first branded YouTube Shorts channel’, Brown said: “As someone with my own YouTube channel, I was thrilled to join Yoplait for this Read full story ›
Source: The Drum