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YouTube abandons paid viewership strategy by dismantling content paywall

on Aug 30, 2019 | 0 comments

By John Glenday

YouTube is going for broke in an increasingly competitive market for streaming subscribers by lowering its paywall for new shows during a limited window to maximise audiences.

The decision firmly pins YouTube’s colors to the ad-funded mast and will hand it a significant advantage in that respect over the likes of Apple, Disney and Netflix in an increasingly competitive battle for eyeballs.

The decision will allow anyone to watch content on the streaming platform for free, including killer app programming such as cult Karate Kid follow-up series Cobra kai, for free, with revenues instead being drawn Read full story ›

Source: The Drum