Zeebox rebrands its ‘new-fangled social TV guide’ to Beamly, a social network for TV
Zeebox has completely rebranded and overhauled its strategy, after realising the app’s main user was a “geeky male” and it had effectively become seen as “a new-fangled social TV guide” rather than the social network and TV participation experience it had set out to be.
The original Zeebox app was integrated with Sony, Samsung and Panasonic TVs and with Sky, Virgin TiVo and Comcast Xfinity set-top boxes, allowing these broadcast partners to enhance TV shows with votes and polls, quizzes, games and other interactive experiences.
The live experience element was combined with a TV guide, which sorted shows by popularity Read full story ›
Source: The Drum
