Why Nescafé is using a social-first approach to engage millennials cup by cup
Nescafé is looking to further diversify its social output over the coming year as it establishes its own e-commerce offering, with Snapchat and Periscope firmly in its sights thanks to a string of successful gambles with its social media strategy over the past few months.
The coffee brand is no stranger to pioneering. As well as being the first brand to ascend Mount Everest, the instant coffee was the hot drink of choice for Apollo 11 crew following the moon landings. It’s latest expedition has been to conquer digital and create “real connections” with millennials. Earlier this year, it consolidated Read full story ›
Source: The Drum
