By Gillian West

Valentine’s planning and spending is set to commence today (Saturday 7 February) with dating activity increasing by 55 per cent this weekend according to research from eHarmony.co.uk.

Brits are predicted to spend £1.9bn on Valentine’s Day celebrations this year, up from £1.3bn last year, with the average per person spend estimated to be around £53.38.

Those from London, Southampton and Manchester are predicted to spend the most with people in Plymouth, Bristol and Milton Keynes to spend the least.

In terms of spend break down £557m will be splashed out on dinners, £461m on gifts, £211m on flowers, £173m on Read full story ›

Source: The Drum