1% of advertisers control 80% of search clicks and traffic, says new Kantar report
A minority of highly successful advertisers, one per cent to be exact, dominate paid search advertising, controlling 80 per cent of estimated paid search clicks across all categories.
Kantar Media released the findings after its search marketing intelligence division, AdGooroo, analysed 151 million clicks and 705,000 total advertisers across 10 different business categories on Google AdWords in the US, UK and France.
Overall it found that the results were most prominent in two telecommunications categories: cable and internet services and wireless and phone services, where one percent of advertisers controlled an average of 91 per cent and 88 per Read full story ›
Source: The Drum
