10 digital trends for 2016: Part 1 – Marchitecture and Funnel Wars
1. Marchitecture
Could this bastard lovechild of marketing and architecture become a buzzword for 2016?
Even if not I would at least expect to hear much more talk about ‘martech’ and challenges around architecting your martech stack. Move over ad tech, martech has arrived.
Why is this?
In the preceding years we have been busy collecting data, buying technology, trying to integrate systems, launching new channels (particularly social and mobile) and trying to deliver increasingly personalised customer experiences against a background of increasing complexity and fragmentation.
It is hard. It is a bit of a mess. We are worried the whole thing might fall over Read full story ›
Source: Marketing Week
