By Stephen Lepitak

Proprietary research carried out by media agency Manning Gottlieb OMD has revealed new insight into the media consumption and connectivity of Gen Y’s ethnic youth, a previously overlooked audience in Britain that is continually growing.

The research, led by Alison Tsang, head of insight at the agency, was conducted in three stages: the first involved speaking to 1,700 respondents between the age of 18-29 across 10 ethnicities, 40 filmed street interviews and 20 blog diaries, as well as a quantative survey of White British and Ethnic Youth.

Here are 10 key pieces of insight that’s stemmed from the research:

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Source: The Drum