10 most complained about ads of 2014
1) Paddy Power – 5, 525 complaints
The ASA banned this national press ad as it encouraged consumers to bet on the outcome of Oscar Pistorius’ murder trial. Complaints suggested that the ad caused serious offence as it trivialised the issues surrounding a murder trial, the death of a woman and disability.
2) Booking.com BV – 1, 768 complaints
The ad drew complaints for encouraging bad language amongst children for replacing the word “booking” in place of a swear word. The ASA did not uphold the complaints stating that the ad simply showed “a light hearted play Read full story ›
Source: Marketing Week
