By Troy Norcross

Three today lifted the lid on its network-level ad blocking plans by announcing that it will block ads for a day during a trial next month. What the network is styling as a blessing for consumers looks like a nightmare for publishers, but here Troy Norcross explains why we shouldn’t panic just yet.

1. It will likely break a whole bunch of things they don’t expect.

Turning on network level AdBlocking has the potential for a much greater impact than expected. True, Digicel has already been running this so it has some initial data as to what to watch out Read full story ›

Source: The Drum