10 Trends in B2B Marketing – In With the Old, Out with the New?
The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. With content marketing, marketing automation, paid amplification and mobile optimization seen as emerging trends, ad blocking and BOT- fraud will increasingly pose challenges to B2B marketers. Here are ten B2B marketing trends to be on the look out for.
1. The Term “Digital Marketing” Is Becoming Obsolete
Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that the term “digital marketing” is on the wane. The Read full story ›
Source: The Drum
