By Doug Zanger

Minute Media, parent of 90min, a popular and, according to the company, fastest growing football media platform in Europe with more than 47m unique monthly visitors, is looking to make inroads in the US sports market with launch of 12up. 12up relies on “snackable,” social-first, user-generated content that is targeted to the millennial audience. The goal is that the citizen journalist and influencer approach will appeal not only to the intended audience, but advertisers as well.

“With 12up, we’ve found a new, differentiated lifestyle voice in sports,” said Rich Routman, president of Minute Media. “We believe 12up fills a void in Read full story ›

Source: The Drum