By Conor Cartwright

PR consultancies are reporting a more relaxed optimism for the year ahead, coupled with creeping-back over-servicing, according to new figures from the PRCA’s Consultancy Barometer Q4 2014.

The survey of PRCA member consultancies revealed that 48 per cent of leaders report that the last quarter made them feel more optimistic about the industry, representing a 27 per cent decrease on the same quarter of the previous year. The number stating that it made them feel the same about the industry has doubled – from 25 per cent to 50 per cent.

Optimism about the wider UK economy has similarly cooled, while not Read full story ›

Source: The Drum