By Jessica Goodfellow

Telegraph Hill revealed today the top ten most emotionally resonant TV moments of 2015.

The advertising agency gathered data to create the list by closely monitoring over a billion Twitter conversations. The exchanges were scanned to identify specific moments within TV broadcasts that sparked discussion and real emotional impact on social media.

The emotions incited by the top TV moments were then identified. The emotions shared most were those of shock and surprise, suggesting that the UK public is most expressive when shown unexpected conclusions or plot twists.

Chris Moon, head of insights & analytics, Telegraph Hill says: “The power of storytelling has Read full story ›

Source: The Drum