By Ronan Shields

With the popular perception being that storm clouds are gathering over the adtech sector, Rob Webster, chief strategy officer of Crimtan, offers a contrary assessment, pointing out that market rationalization poses opportunity for those that have learned their lessons from the past.

Many commentators have predicted a terrible year for adtech in 2017, but I think they’re being far too pessimistic and adtech is ripe for a resurgence. The share price of public adtech companies such as Rubicon, Rocket Fuel and TubeMogul have seen downward corrections (and in TubeMogul’s case, a sale) and much ‘right-sizing’ of Read full story ›

Source: The Drum