By Gordon Young At Possible in Miami, Visa’s CMO revealed a sweeping set of AI-driven innovations aimed at reshaping how we shop, sell, and settle. But in a world of agent-to-agent transactions, he tells The Drum, it’s culture – not code – that will separate the winners from the rest. here Read full story › Source: The Drum...
Read MoreBy Richard Draycott At here Read full story › Source: The Drum...
Read MoreAdvertising no longer fits neatly into any legacy format. Carrie Drinkwater at Carat (part of Dentsu) says it’s time to challenge how we think about planning, buying, and measuring media. In 1801, Scottish engineer William Playfair introduced the world to the pie chart. It’s a fascinating historical footnote – until you realize we’re still using it to visualize media investment in 2025. In the most dynamic, data-driven era our industry has ever seen, we continue to rely on a 200-year-old tool to explain how audiences consume content. That disconnect says a lot about how much further we need to go. Read more Read full story › Source: The Drum...
Read MoreFold7 creative Philippa Baines’s own health struggles helped inspire her team to create an impactful, London marathon-themed campaign spotlighting often-hidden female pain. She shares her long journey, from coming to terms with her illness to making the best use of her creative prowess. If I rewound time and told my younger self that my first op-ed for the ad industry would involve an in-depth discussion about my genitalia, I’d have said: “Please, for the love of God, no,” and jumped out of the nearest window. Yet here I am. Read more here Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will deliver hyper-personalized experiences, foster deeper loyalty and create a seamless convergence between customer relationships and commerce. Amy Lanzi, CEO of Digitas North America, has been deep in the world of commerce marketing for long enough to spot a real shift when she sees one. And right now, speaking to The Drum at the here Read full story › Source: The Drum...
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