By Ishbel Macleod

One in six British consumers currently receive no form of direct mobile marketing from businesses, research from Oxygen8 Group as found.

This, the research claims, is despite the fact that over a fifth (22 per cent) said that they would be more likely to buy from or spend money with a brand if the company sent them a ‘useful mobile communication’.

“The mobile phone has become the lynch pin of everyday life and the opportunity to reach and engage with customers through the medium has never been greater,” says Maria Grant, head of product development at Oxygen8 Group. “Targeting consumers through the Read full story ›

Source: The Drum