By Ben Rotundo

64 per cent of American adults own smartphones and are spending an average of 162 minutes per day on their device. During usage, 89 per cent of their time is spent in apps versus 11 per cent in mobile browsers.

Most brands have apps, but only a handful have been optimized to capture the user. With the rise of search functionality embedded within iOS9 and Windows 10, it’s becoming more critical to ensure that your app has the potential to be at the top of user’s search results. What can you do to make your app standout among competitors? App indexation Read full story ›

Source: The Drum