By Sarah Vizard

Spotify knows what it wants to be when it grows up

Spotify’s first chief marketing officer Seth Farbman, the former Gap CMO who joined the company in May, told the crowd at Spotify House in Cannes that after some “internal analysis” the brand has decided it wants to grow up to be a creative platform.

The CMO was opening a panel titled ‘creativity in context’ which outlined how the seven-year-old brand is using data to provide contextual experiences for consumers, while allowing listeners to discover new music.

In May this year Spotify announced a suite of music features on mobile to aid the Read full story ›

Source: Marketing Week