39% of Brits will multi-screen during sporting events and 58% will share information about entertainment content
Over half (60 per cent) of US and UK citizens are likely to use multiple devices to do something related to the content they are watching, research from Edelman has found.
The research of 3,000 consumers in the UK, US and China also discovered that half of respondents are likely to use an app or website to interact with the content if it was designed by the creator (US: 56 per cent; UK: 46 per cent; China: 81 per cent).
Figures for apps not designed by the creator of the show receive a slightly smaller usage – 52 per cent in the Read full story ›
Source: The Drum
