By John Glenday

A New Zealand based drinks firm is looking to put some fizz back into streetside advertising with the launch of a 3D advertising billboard in Auckland, Wellington and Christchurch that allows passers-by to prise off detachable free gifts.

L&P, a popular lemon drink down under, commissioned Saatchi & Saatchi NZ to come up with a number of the inventive advertisements to target commuters, tempting them with detachable sandals, cut-out flip-flops and pop-out towels.

Each ad sports an arresting canary yellow design along with a written suggestion for pedestrians to help themselves to pieces of the ad, with one reading: “’Hold on to Read full story ›

Source: The Drum