By Morag Cuddeford-Jones

Marketing is lagging behind other industries in offering access to training. As Marketing Week reported on 18 June, a study of 2,300 professionals by CV-Library found that over half of marketers claim to have no access to training, while 94.6% consider basic training to keep up with market developments to be essential. But how should marketers build their own strategy for getting the training they need after graduating and embarking on their careers?

1. Exploit employer programmes

While skills gaps are cropping up across the marketing function, there are encouraging signs that bosses are taking steps to address this. Many larger Read full story ›

Source: Marketing Week