Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

4-Year Old "Sophie" Puts Volvo Truck to the Test

on Dec 7, 2015 | 0 comments

By Laurie Fullerton

Volvo collaborated with its award winning ad agency Forsman and Bodenfors of Sweden for this second in a series of video ads the company calls its “Live Test Series.”

The first video aired in 2013 and depicted actor Jean-Claude Van Damme performing an “Epic Split” – an incredible show of athleticism meant to illustrate the steering precision provided by the company’s two trucks – with Van Damme standing between the trucks as they move apart and his legs split.

This second video debuted this past week and features a four-year old English girl named Sophie, who sports pigtails and Read full story ›

Source: The Drum