42% of people research and purchase items via smarpthones and tablets, says YouGov study
Alsmost half (42 per cent) of UK online consumers now use smartphones and tablets to search and purchase travel and financial goods online, according to a report from Unique Digital and YouGov.
The ‘I need it now’ survey of 2,034 adults found that consumers were more willing than ever to purchase products online via smartphones and tablets, consigning PCs and laptops to the bench.
Now, a quarter of consumers complete instant transactions on a smartphone or tablet rather than searching and completing their purchases in-store or on a PC or laptop.
Most notably, 42 per cent of respondents said they have bought travel Read full story ›
Source: The Drum
