42% of US consumers believe brands are 'less truthful' than 20 years ago, says study
Fresh research has indicated that conservatives are more likely to trust Walmart while liberals are more trusting of Google – highlighting the challenges faced by advertisers navigating the political landscape in the US.
A report from McCann Truth Central – the global agency’s thought leadership unit – has found that many brands are landing on one side of the fence or the other, and that some consumers believe brands are less trustworthy in the current climate.
The Truth in America study was based on a survey of 1,000 adult Americans aged 18 and over. Further, 42% said said they believed Read full story ›
Source: The Drum
