By Lucy Mann

Following the success of its invaluable last event on how to avoid the three common PR pitfalls agencies face, the Future Factory held its quarterly breakfast session at Forge & Co. Shoreditch last week, where I had the pleasure of presenting my thoughts on gaining and retaining new business.

In 25 years of new business, with agencies of all shapes, sizes and disciplines, I have observed repeated patterns of behaviour. The ebbs and flows of revenue, the formulas for success and reasons for failure.

New business is not rocket science but consistency is what sets apart a successful new business Read full story ›

Source: The Drum