By Jack Stanton

That’s it then. With Halloween out of the way, the Christmas shopping season has officially begun for another year. The busiest day of them all when it comes to panic shopping is Super Saturday – the last Saturday before Christmas. Whereas Black Friday kicks off the festive shopping season, few people are so prepared that they get everything they need. Super Saturday instead targets last-minute shoppers.

Here are some tips (including some from a range of industry experts) on how your company could capitalise on shoppers’ procrastination and panic…

One-day-only deals

If you only offer discounts on two days of the year, make Read full story ›

Source: The Drum