By Adam Libonatti-Roche

Mentoring, content, Snapchat dreams and more were all topics of conversation during #SMBuzzChat on Tuesday night (14 June) as U-Dox creative agency’s Ben Anderson joined The Drum for its weekly online tweetchat, which this week focused on the future of messaging applications.

Being the slyboots that he is, Anderson got the #SMBuzzChat community riled up over how brands will take to Snapchat, which brought about interesting, yet somewhat expressive responses. Here are five takeaways from last night’s ‘Future of Messaging’ Social Buzz Chat.

1. Quality vs Timeliness; what is more important? It should be both

The final question on Read full story ›

Source: The Drum