5 things we learnt at Advertising Week Europe
Brands need to move into a post customer-centric world
Marketing has to move beyond being customer-centric into a world of “being people-centric”, according to Nina Bibby, marketing and customer director at O2
Speaking on a panel at Advertising Week Europe, on why brands need to embed themselves in culture and start engaging with what consumers care about, Bibby said: “It’s easy for us as marketers to overestimate our role in our customer’s lives, we think about our products and services a lot and they don’t. Even in my category people aren’t thinking about it they are just using it.”
Bibby was joined on Read full story ›
Source: Marketing Week
