5 things you need to know this week
1. M&S readying ‘plastic-only’ loyalty scheme
M&S is understood to be readying its first card-based loyalty programme for an Autumn launch after filing two trademarks for ‘Sparks’ and ‘Sparks: More For You’ with the Intellectual Property Office under the loyalty card category.
It will initially involve a traditional plastic loyalty card rather than a digital scheme, according to a senior industry source, despite a host of retailers, including Harvey Nicols, recently moving to digitalise their offerings.
Earlier this week, an M&S spokesman said: “At our recent Prelims presentation we said that being more in-touch with our customers was one of our priorities Read full story ›
Source: Marketing Week
