5 things you need to know this week
1. MTV wants to become television’s Instagram
MTV rebrand will see it change its slogan from ‘I Want My MTV” to “I Am My MTV” and introduce a raft of new features allowing social media influencers and fans to create short-form content to appear on its television channels.
The youth brand will take video content produced via Instagram or Vine with the hashtag #MTVbump and show it on its channels in less than two hours through a CMS designed by B-Reel Creative.
The social media content, which could include Gogglebox-style reaction videos to shows such as Geordie Shore or artistic Vine clips, Read full story ›
Source: Marketing Week
