5 things you need to know this week
1. The ASA ruled Protein World’s ‘Beach Body’ campaign was not ‘socially irresponsible’
After an investigation into the effects of Protein World’s controversial ‘Beach Body’ ads on body image, the ASA has decided that the ads are ‘not irresponsible’ and ‘unlikely to cause offence’.
The ads, which promoted the brand’s slimming product and featured a woman wearing a bikini, received 378 complaints after appearing throughout the London Underground, with many claiming the ad implied that bodies different from the one pictured were “not good enough” or in some way inferior.
Others complained that the combination of the image of Read full story ›
Source: Marketing Week
