5 things you need to know this week
1. Brands that default to gender stereotypes when creating products and communications aimed at girls could be putting sales to females at risk.
New research, titled Little Miss Understood, surveyed 1,070 girls aged 8-14 where they revealed their likes, dislikes and what they want from brands. They found that girls prefer brands that empower them and help them define and discover who they are.
The girls’ four top reasons for engaging with brands included if a brand lets them have fun, allows them to be themselves, gives them confidence and asks for their opinions. It is why Always’ ‘Like A Girl’ ad Read full story ›
Source: Marketing Week
