5 things you need to know this week
1. Instagram turned five
It is five years since Instagram founder Kevin Systrom uploaded pictures of his dog and a taco truck to a social networking site that would become the by-word of hipster photos. But amid the filtered images of people’s dinners and the latest sunset a marketing phenomenon has been going on.
Brands have swarmed to Instgram – attracted by its millennial audience and the ability to show off some of their personality. It appears to be a multi-billion dollar ad business in the making.
To get there, however, Instagram needs to start shouting about its benefit to brands. From Read full story ›
Source: Marketing Week
