5 things you need to know this week
1. M&S’s new loyalty card aims to reignite its fashion business
This week saw M&S officially unveil its new Sparks loyalty card – and with flagging sales and shareholders criticising its “outdated” clothing ranges, there’s a lot riding on it.
The brand’s executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will create “extraordinary results” for both its food and fashion sales.
The plastic Sparks card, which will roll out nationally on 22 October, works by giving shoppers 10 sparks – a special non-monetary currency – for every purchase as well as for every £1 spent.
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Source: Marketing Week
