5 things you need to know this week
1. Tesco focuses on service over emotion in its Christmas ads
From one Christmas campaign to another, with supermarket giant Tesco settling for multiple ads for its own festive advertising.
Each ad highlights how the retailer will aim to make the busy festive period easier for shoppers and is inspired by the retailer’s slogan “Every little helps”.
The ads feature actress Ruth Jones of TV series Gavin and Stacey, who starred in the supermarket’s most recent campaign.
Tesco brand director Michelle McEttrick says: “Christmas is a special time of year for many of our customers and by improving the in-store experience, we want Read full story ›
Source: Marketing Week
