5 things you need to know this week
1. Black Friday is evolving into online first for brands
While Black Friday last year was defined by scenes of angry shoppers fighting over budget televisions, this year was distinctly different.
“It was very subdued across London, a lot of the flagship stores, even John Lewis, were virtually deserted,” summarises Kantar Retail’s analyst Bryan Roberts of last Friday’s activity. “A lot of consumers stayed away due to the unsavoury scenes last year.”
The numbers appear to back Roberts’ experience.
In the UK, retail sales growth for Black Friday halved. Although £5.9bn was spent for Black Friday 2015, this represented growth of just 6.7%, Read full story ›
Source: Marketing Week
