5 things you need to know this week
1. Protein World returns once again
Few people had heard of Protein World before they placed posters throughout the London Underground last year. However, this soon changed as the bright yellow ad, featuring a woman in an equally yellow bikini, was roundly criticised for being sexist.
And now Protein World has returned with its first ever TV campaign filled with frolicking women in scantily-clad clothing.
Set to the slogan ‘New Year, New You’, the TV campaign depicts various women in bikinis posing on the beach to a soundtrack of dance music.
The ad, which is already airing on Channel 5 in the Read full story ›
Source: Marketing Week
