5 things you need to know this week
1. There’s a battle between banks and tech giants, according to Mark Ritson
Ana Botin, chairman of Santander, announced that Santander will become the first bank to offer global, secure cloud storage to companies in what she considers to be a potentially enormous brand extension opportunity, suggesting the bank’s future success will depend as much on offering digital services as financial services.
Other high street banks, including Barclays, also offer their customers the opportunity to store copies of important documents, such as passports, on their system as part of their service.
According to Mark Ritson, Santander’s move into digital services is a Read full story ›
Source: Marketing Week
