By Thomas Hobbs

1. Special K moves away from ‘perfect size 10 girls’ in £15m brand overhaul

Special K has announced a £15m brand overhaul with TV presenter Tess Daly set to become its first ever celebrity brand ambassador.

The Kellogg’s cereal brand says it is looking to move away from ‘diet’ messaging and instead reflect the importance of nutrition to consumers.

Daly will replace the brunettes in red swimsuits who have traditionally featured in Special K’s campaigns across in-store, OOH, cinema, radio and print activity throughout July.

Ruth Gresty, marketing manager for Kellogg’s in the UK, told Marketing Week: “In the past we’ve had our Read full story ›

Source: Marketing Week