By Peter Cowie

As digital, social, and mobile continue to move money and attention away from television advertising, brand owners, marketers and their agencies have to adjust a new world.

At Advertising Week USA last month, Unilever’s vice-president of global media innovations and ventures Babs Rangaiah observed a trend among brands for bringing more strategic planning in-house and using a trimmed-down agency roster to execute it. He concluded: “I don’t think anyone knows what the right [agency] model is for the future.”

Elsewhere in New York, global CEOs of the world’s leading agencies met last week to share their visions at one of the industry’s Read full story ›

Source: Marketing Week